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Firemint’s Real Racing GTI is more than just a free Lite demo of the developer’s popular sim-styled racer Real Racing. Car manufacturer Volkswagen is sponsoring its release, and the app marks the official introduction of the upcoming 2010 GTI automobile brand.
“With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way,” said Tim Ellis, Volkswagen of America’s Vice President of Marketing.
Ellis continues: “The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices — most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could.”
In Real Racing GTI, players will take one of six 2010 GTI sport hatches for a test drive over a single main race track. In addition to a Quick Race mode that pits the 2010 GTI against five competitors, the game also include a solo Time Trial mode, along with a GTI Cup championship that splits the main track up into three races.
Talk about a fantastic video game! It’s pretty rad that the iPhone is making better games than many retro N64 and PS1 racing games.
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