
[While Korea-based mobile publisher Gamevil is a major player overseas, the company only recently made an impression stateside, thanks to its success in the iTunes App Store. Within the last two years, Gamevil has released several hit titles for the iPhone and iPod Touch, including the popular Baseball Superstars and the action-RPGs Zenonia and Hybrid: Eternal Whisper.
At E3 last week, Game Developer Magazine editor in chief Brandon Sheffield caught up with Gamevil USA president Kyu Lee, discussing the recent Zenonia 2 and other Gamevil projects, including the upcoming Hybrid 2.]
How do you think that the mobile market has changed in the last two years?
Kyu Lee: Two years ago, our focus was on traditional mobile phones, or “feature phones.” With over 100 million iOS devices out since the introduction of the iPhone almost three years ago — and with over 65,000 Android devices being shipped every day — most of our high-data consumers have been switching over to smartphones.
For that reason, we thought it was a logical move for game developers to move into that space. Before, we had to work with a lot of different carriers. Even in the U.S., we had to work with 15 to 20 different carriers to get our titles out. But now, with one submission to the App Store, you can get distribution to 84 countries around the world.
The tough part for a game developer like us was that we didn’t want to spend so much time getting deals done for distribution. We wanted to concentrate on creating better games. So it’s been great. The changes have been great for us.
Percentage-wise, how much are you doing for smartphones versus feature phones?
KL: In the overseas market, it’s getting close to 100 percent.
How about in Korea?
KL: In Korea, smartphone penetration is less than 20 percent. It’s still early, but the pace is really fast. Within the last six months, KTF — which is the iPhone’s exclusive distributor in Korea — sold 700,000 devices. That’s almost the fastest rate ever for a single device.
And if you combine all the iPod Touch devices with that, we’re also getting into the MP3 player market. It’s not just the phone market alone. And SK Telecom announced that they’re going to launch 13 Android devices by the end of the year. That’s going to be really interesting, to see how the market will be changing. Our development will adapt to the market changes.
You guys have been taking the tactic of making larger games that offer a much longer play experience. How has that been working out?
KL: I think it’s been working out pretty well for us. Putting in larger production costs makes it easier to compete in the App Store, and the RPG genre itself is very underserved. I think it has to do with the budget RPGs need.
I think in the RPG category right now, five games in the top ten are from Gamevil. Our only other competitor right now is Square Enix. As for other traditional large console players, I don’t think they’ve explored the RPG sector much. It’s an open opportunity for us, so why not take advantage of it?
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Tags: baseball superstars, gamevil, hybrid: eternal whisper, soccer superstars, zenonia