In its sixth follow-up report to the U.S. Congress regarding the entertainment industry’s marketing of violent material to children, the Federal Trade Commission noted concerns with the widespread availability of age-inappropriate mobile content.
Though the FTC commended the games industry at large for a reduction of mature-rated game advertisements targeting children and the effective enforcement of ESRB ratings, this marks the second straight year the organization has specifically commented on content available for smartphones and other mobile devices.
“Given the sheer volume of game applications currently available for mobile devices and the dramatic rate at which applications are proliferating,” the report notes, “in the near term, responsibility falls on wireless carriers and individual publishers to provide content information and effective parental controls.”
Analyzing the websites of several major mobile carriers, the FTC found that AT&T, Sprint, and Verizon offer no age rating information for their mobile games. Nokia displays age ratings and content warning icons, while games available in Apple’s App Store feature specific age designations and content descriptors.

During a press conference held at today’s “It’s only rock and roll, but we like it,” event, Apple revealed that a total of 21,178 games are currently available for download from the iTunes App Store.


















