According to a report at VentureBeat, the six-member team at Backflip Games has earned more than $1.75 million from its iPhone apps in the company’s first seven months of business. The team attributes its success to effective use of in-game advertising and cross-promotion.
Backflip’s first game, Ragdoll Blaster, was developed in six weeks, and emerged as a moderate hit. The company’s next release, the free trashcan hoops simulator Paper Toss, topped the App Store’s free app charts for several weeks, and earned more than five million total downloads.
Backflip capitalized on Paper Toss’s success by incorporating the AdMob advertising platform. Currently, ads earn the company more than $125,000 a month — roughly 50 percent of Backflip’s monthly revenue.
Paper Toss was also used to promote other titles in Backflip’s catalog, spurring additional sales for Ragdoll Blaster and its latest releases, Harbor Havoc 3D and Paper Toss: World Tour.
“We thought we would count on app sales alone,” Backflip chief executive Julian Farrior tells VentureBeat. “But we backed into this ad-based revenue model.”
Farrior plans to expand the company to 12 employees in 2010. The developer’s next project, Ragdoll Blaster 2, is set to hit the App Store in January.
Tags: backflip games, Industry News, paper toss, ragdoll blaster
Every Tuesday, FingerGaming rounds up the most popular paid iPhone and iPod Touch applications, as current that day on the iTunes App Store. This week’s top titles are:
- Cartoon Wars ($0.99)
- Ragdoll Blaster ($1.99)
- Civilization Revolution ($4.99)
- The Oregon Trail ($4.99)
- Paper Toss: World Tour ($0.99)
- Scrabble ($4.99)
- Moto X Mayhem ($0.99)
- Doodle Jump ($0.99)
- 20Q Mind Reader ($2.99)
- Flight of the Hamsters ($0.99)
Cartoon Wars climbs to the top of today’s App Store paid app chart, pushing past the popular Ragdoll Blaster. Civilization Revolution debuts at third place, while Gameloft’s The Oregon Trail jumps up to fourth place following the recent release of a free Lite version.
Backflip Studios’ Paper Toss: World Tour also makes a big chart impression this week, finishing ahead of EA’s iPhone version of Scrabble. Occamy Games’ physics-based motorbike sim Moto X Mayhem takes seventh in today’s results, as Doodle Jump, 20Q Mind Reader, and Flight of the Hamsters finish out the day’s rankings.
Tags: cartoon wars, charts, civilization revolution, ragdoll blaster, top paid apps
Every Tuesday, FingerGaming rounds up the most popular paid iPhone and iPod Touch applications, as current that day on the iTunes App Store. This week’s top titles are:
- The Price is Right ($0.99)
- Ragdoll Blaster ($1.99)
- Rope’n'Fly ($0.99)
- I Dig It ($0.99)
- Bejeweled 2 ($2.99)
- Flight Control ($0.99)
- Harbor Master ($0.99)
- Doodle Jump ($0.99)
- Worms ($4.99)
- StoneLoops! of Jurassica ($0.99)
After recently dropping in price to 99 cents, Ludia’s iPhone adaptation of the popular game show The Price is Right takes the top sales spot in the App Store’s Games category. The physics puzzler Ragdoll Blaster finishes at second place thanks to a well-received Lite version, as last week’s chart leaders I Dig It and Rope’n'Fly fall to third and fourth place.
Harbor Master and Flight Control also drop a couple of places each in today’s results, while Bejeweled 2 holds steady at fifth. Newcomers Doodle Jump and Worms enter the top ten at eighth and ninth place, leaving StoneLoops! at tenth.
Tags: charts, ragdoll blaster, rope'n'fly, the price is right, top paid apps
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According to a report at VentureBeat, the six-member team at Backflip Games has earned more than $1.75 million from its iPhone apps in the company’s first seven months of business. The team attributes its success to effective use of in-game advertising and cross-promotion.
