Firemint’s Real Racing GTI is more than just a free Lite demo of the developer’s popular sim-styled racer Real Racing. Car manufacturer Volkswagen is sponsoring its release, and the app marks the official introduction of the upcoming 2010 GTI automobile brand.
“With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way,” said Tim Ellis, Volkswagen of America’s Vice President of Marketing.
Ellis continues: “The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices — most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could.”
In Real Racing GTI, players will take one of six 2010 GTI sport hatches for a test drive over a single main race track. In addition to a Quick Race mode that pits the 2010 GTI against five competitors, the game also include a solo Time Trial mode, along with a GTI Cup championship that splits the main track up into three races.
Over the past several months, iPhone developer Firemint has maintained a difficult balancing act. The company remained faithful to its fans, keeping the air traffic control sim Flight Control updated with new content while also developing its next anticipated title. Today, Firemint’s second iPhone release, the 3D racer Real Racing ($9.99) is available in the iTunes App Store.
Boasting an impressive 3D racing engine (which won Firemint the Technical Achievement award at IGF Mobile), Real Racing features 36 selectable cars, 12 tracks, and three racing divisions. Multiple single-player gameplay modes are available, including a full multi-circuit Career mode. Players can also challenge rivals via local WiFi multiplayer and online league play.
Real Racing includes a variety of control schemes to accommodate varying player skill levels. Beginners can enable automatic acceleration and braking assistance for an easier experience, and cornering can be controlled with either touch- or tilt-based input.
While many competing iPhone titles in the genre offer arcade-style experiences, Real Racing’s focus on realism and authenticity could successfully fill a necessary niche in the App Store. A gameplay trailer is below.
Pocketgamer.co.uk has posted a video on YouTube that has Firemint showing off a racing game, called Real Racing, that may possibly come out for the iPhone/iPod Touch sometimes before Christmas. They demo the game being played on an iPhone, and it looks fantastic! It blows away the last racing game we’ve seen, GTS World Racing, in terms of visuals, and realistic control. It even features an in-car view showing the steering wheel, dash, etc. The biggest news is that it’ll feature multiplayer head-to-head racing via Wi-Fi, and feature social networking capabilities (show off your race results on Facebook, MySpace, etc.)
Subscribe
